Imagine a new secretarial agency that provides you with a Personal Assistant. They’re a really excellent PA. They look after your diary, place calls, make bookings, plan your travel, send messages for you, take dictation. Like all good PAs, they get to know you, so they’ll even help decide where to have dinner.
And you’ll never guess: there’s no charge!
But … at the end of each day, the PA reports back to their agency, and provides a full transcript of all you’ve said, everyone you’ve been in touch with, everything you’ve done. The agency won’t say what they plan to do with all this data, how long they’ll keep it, nor who they’ll share it with.
If you’re still interested in this deal, here’s the PA’s name: Siri.
Seriously now … Siri may be a classic example of the unfair bargain at the core of free social media. Natural language processing is a fabulous idea of course, and will improve the usability of smart phones many times over. But Siri is only “free” because Apple are harvesting personal information with the intent to profit from it. A cynic could even call it a Trojan Horse.
I myself will decline to use Siri while the language processing is done in the cloud, and while Apple does not constrain its use of my voice data. I’ll wait for NLP to be done on the device with the data kept private. And I’d happily pay for that app.
Update 28 Nov 2011