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PKI as nature intended

Few technologies are so fundamental and yet so derided at the same time as public key infrastructure. PKI is widely thought of as obsolete or generically intrusive yet it is ubiquitous in SIM cards, SSL, chip and PIN cards, and cable TV. Technically, public key infrastructure Is a generic term for a management system for keys and certificates; there have always been endless ways to build PKIs (note the plural) for different communities, technologies, industries and outcomes. And yet “PKI” has all too often come to mean just one way of doing identity management. In fact, PKI doesn’t necessarily have anything to do with identity at all.

This blog is an edited version of a feature I once wrote for SC Magazine. It is timely in the present day to re-visit the principles that make for good PKI implementations and contextualise them in one of the most contemporary instances of PKI: the FIDO Alliance protocols for secure attribute management. In my view, FIDO realises PKI ‘as nature intended’.

“Re-thinking PKI”

In their earliest conceptions in the early-to-mid 1990s, digital certificates were proposed to authenticate nondescript transactions between parties who had never met. Certificates were construed as the sole means for people to authenticate one another. Most traditional PKI was formulated with no other context; the digital certificate was envisaged to be your all-purpose digital identity.

Orthodox PKI has come in for spirited criticism. From the early noughties, many commentators pointed to a stark paradox: online transaction volumes and values were increasing rapidly, in almost all cases without the help of overt PKI. Once thought to be essential, with its promise of "non repdudiation", PKI seemed anything but, even for significant financial transactions.

There were many practical problems in “big” centralised PKI models. The traditional proof of identity for general purpose certificates was intrusive; the legal agreements were complex and novel; and private key management was difficult for lay people. So the one-size-fits-all electronic passport failed to take off. But PKI's critics sometimes throw the baby out with the bathwater.
In the absence of any specific context for its application, “big” PKI emphasized proof of personal identity. Early certificate registration schemes co-opted identification benchmarks like that of the passport. Yet hardly any regular business transactions require parties to personally identify one another to passport standards.

”Electronic business cards”

Instead in business we deal with others routinely on the basis of their affiliations, agency relationships, professional credentials and so on. The requirement for orthodox PKI users to submit to strenuous personal identity checks over and above their established business credentials was a major obstacle in the adoption of digital certificates.

It turns out that the 'killer applications' for PKI overwhelmingly involve transactions with narrow contexts, predicated on specific credentials. The parties might not know each other personally, but invariably they recognize and anticipate each other's qualifications, as befitting their business relationship.

Successful PKI came to be characterized by closed communities of interest, prior out-of-band registration of members, and in many cases, special-purpose application software featuring additional layers of context, security and access controls.

So digital certificates are much more useful when implemented as application-specific 'electronic business cards,' than as one-size-fits-all electronic passports. And, by taking account of the special conditions that apply to different e-business processes, we have the opportunity to greatly simplify the registration processes, user experience and liability arrangements that go with PKI.

The real benefits of digital signatures

There is a range of potential advantages in using PKI, including its cryptographic strength and resistance to identity theft (when implemented with private keys in hardware). Many of its benefits are shared with other technologies, but at least two are unique to PKI.

First, digital signatures provide robust evidence of the origin and integrity of electronic transactions, persistent over time and over 'distance’ (that is, the separation of sender and receiver). This greatly simplifies audit logging, evidence collection and dispute resolution, and cuts the future cost of investigation and fraud. If a digitally signed document is archived and checked at a later date, the quality of the signature remains undiminished over many years, even if the public key certificate has long since expired. And if a digitally signed message is passed from one relying party to another and on to many more, passing through all manner of intermediate systems, everyone still receives an identical, verifiable signature code authenticating the original message.

Electronic evidence of the origin and integrity of a message can, of course, be provided by means other than a digital signature. For example, the authenticity of typical e-business transactions can usually be demonstrated after the fact via audit logs, which indicate how a given message was created and how it moved from one machine to another. However, the quality of audit logs is highly variable and it is costly to produce legally robust evidence from them. Audit logs are not always properly archived from every machine, they do not always directly evince data integrity, and they are not always readily available months or years after the event. They are rarely secure in themselves, and they usually need specialists to interpret and verify them. Digital signatures on the other hand make it vastly simpler to rewind transactions when required.

Secondly, digital signatures and certificates are machine readable, allowing the credentials or affiliations of the sender to be bound to the message and verified automatically on receipt, enabling totally paperless transacting. This is an important but often overlooked benefit of digital signatures. When processing a digital certificate chain, relying party software can automatically tell that:

    • the message has not been altered since it was originally created
    • the sender was authorized to launch the transaction, by virtue of credentials or other properties endorsed by a recognized Certificate Authority
    • the sender's credentials were valid at the time they sent the message; and
    • the authority which signed the certificate was fit to do so.

One reason we can forget about the importance of machine readability is that we have probably come to expect person-to-person email to be the archetypal PKI application, thanks to email being the classic example to illustrate PKI in action. There is an implicit suggestion in most PKI marketing and training that, in regular use, we should manually click on a digital signature icon, examine the certificate, check which CA issued it, read the policy qualifier, and so on. Yet the overwhelming experience of PKI in practice is that it suits special purpose and highly automated applications, where the usual receiver of signed transactions is in fact a computer.

Characterising good applications

Reviewing the basic benefits of digital signatures allows us to characterize the types of e-business applications that merit investment in PKI.

Applications for which digital signatures are a good fit tend to have reasonably high transaction volumes, fully automatic or straight-through processing, and multiple recipients or multiple intermediaries between sender and receiver. In addition, there may be significant risk of dispute or legal ramifications, necessitating high quality evidence to be retained over long periods of time. These include:

    • Tax returns
    • Customs reporting
    • E-health care
    • Financial trading
    • Insurance
    • Electronic conveyancing
    • Superannuation administration
    • Patent applications.

This view of the technology helps to explain why many first-generation applications of PKI were problematic. Retail internet banking is a well-known example of e-business which flourished without the need for digital certificates. A few banks did try to implement certificates, but generally found them difficult to use. Most later reverted to more conventional access control and backend security mechanisms.Yet with hindsight, retail funds transfer transactions did not have an urgent need for PKI, since they could make use of existing backend payment systems. Funds transfer is characterized by tightly closed arrangements, a single relying party, built-in limits on the size of each transaction, and near real-time settlement. A threat and risk assessment would show that access to internet banking can rest on simple password authentication, in exactly the same way as antecedent phone banking schemes.

Trading complexity for specificity

As discussed, orthodox PKI was formulated with the tacit assumption that there is no specific context for the transaction, so the digital certificate is the sole means for authenticating the sender. Consequently, the traditional schemes emphasized high standards of personal identity, exhaustive contracts and unusual legal devices like Relying Party Agreements. They also often resorted to arbitrary 'reliance limits,' which have little meaning for most of the applications listed on the previous page. Notoriously, traditional PKI requires users to read and understand certification practice statements (CPS).

All that overhead stemmed from not knowing what the general-purpose digital certificate was going to be used for. On the other hand, if particular digital certificates are constrained to defined applications, then the complexity surrounding their specific usage can be radically reduced.

The role of PKI in all contemporary 'killer applications' is fundamentally to help automate the online processing of electronic transactions between parties with well-defined credentials. This is in stark contrast to the way PKI has historically been portrayed, where strangers Alice and Bob use their digital certificates to authenticate context-free general messages, often presumed to be sent by email. In reality, serious business messages are never sent stranger-to-stranger with no context or cues as to the parties' legitimacy.

Using generic email is like sending a fax on plain paper. Instead, business messaging is usually highly structured. Parties have an expectation that only certain types of transactions are going to occur between them and they equip themselves accordingly (for instance, a health insurance office is not set up to handle tax returns). The sender is authorized to act in defined types of transactions by virtue of professional credentials, a relevant license, an affiliation with some authority, endorsement by their employer, and so on. And the receiver recognizes the source of those credentials. The sender and receiver typically use prescribed forms and/or special purpose application software with associated user agreements and license conditions, adding context and additional layers of security around the transaction.

PKI got smart

When PKI is used to help automate the online processing of transactions between parties in the context of an existing business relationship, we should expect the legal arrangements between the parties to still apply. For business applications where digital certificates are used to identify users in specific contexts, the question of legal liability should be vastly simpler than it is in the general purpose PKI scenario where the issuer does not know what the certificates might be used for.
The new vision for PKI means the technology and processes should be no more of a burden on the user than a bank card. Rather than imagine that all public key certificates are like general purpose electronic passports, we can deploy multiple, special purpose certificates, and treat them more like electronic business cards. A public key certificate issued on behalf of a community of business users and constrained to that community can thereby stand for any type of professional credential or affiliation.

We can now automate and embed the complex cryptography deeply into smart devices -- smartcards, smart phones, USB keys and so on -- so that all terms and conditions for use are application focused. As far as users are concerned, a smartcard can be deployed in exactly the same way as any magnetic stripe card, without any need to refer to - or be limited by - the complex technology contained within (see also Simpler PKI is on the cards). Any application-specific smartcard can be issued under rules and controls that are fit for their purpose, as determined by the community of users or an appropriate recognized authority. There is no need for any user to read a CPS. Communities can determine their own evidence-of-identity requirements for issuing cards, instead of externally imposed personal identity checks. Deregulating membership rules dramatically cuts the overheads traditionally associated with certificate registration.

Finally, if we constrain the use of certificates to particular applications then we can factor the intended usage into PKI accreditation processes. Accreditation could then allow for particular PKI scheme rules to govern liability. By 'black-boxing' each community's rules and arrangements, and empowering the community to implement processes that are fit for its purpose, the legal aspects of accreditation can be simplified, reducing one of the more significant cost components of the whole PKI exercise (having said that, it never ceases to amaze how many contemporary healthcare PKIs still cling onto face-to-face passport grade ID proofing as if that's the only way to do digital certificates).

Fast forward

The preceding piece is a lightly edited version of the article ”Rethinking PKI” that first appeared in Secure Computing Magazine in 2003. Now, over a decade later, we’re seeing the same principles realised by the FIDO Alliance.

The FIDO protocols U2F and UAF enable specific attributes of a user and their smart devices to be transmitted to a server. Inherent to the FIDO methods are digital certificates that confer attributes and not identity, relatively large numbers of private keys stored locally in the users’ devices (and without the users needing to be aware of them as such) and digital signatures automatically applied to protocol messages to bind the relevant attributes to the authentication exchanges.

Surely, this is how PKI should have been deployed all along.

Posted in Security, PKI, Internet, Identity

Dumbing down Snowden

Ed Snowden was interviewed today as part of the New Yorker festival. This TechCruch report says Snowden "was asked a couple of variants on the question of what we can do to protect our privacy. His first answer called for a reform of government policies." He went on to add some remarks about Google, Facebook and encryption and that's what the report chose to focus on. The TechCrunch headline: "Snowden's Privacy Tips".

Mainstream and even technology media reportage does Snowden a terrible disservice and takes the pressure off from government policy.

I've listened to the New Yorker online interview. After being asked by a listener what they should do about privacy, Snowden gave a careful, nuanced, and comprehensive answer over five minutes. His very first line was this is an incredibly complex topic and he did well to stick to plain language throughout. He canvassed a great many issues including: the need for policy reform, the 'Nothing to Hide' argument, the inversion of civil rights when governments ask us to justify the right to be left alone, the collusion of companies and governments, the poor state of product security and usability, the chilling effect on industry of government intervention in security, metadata, and the radicalisation of computer scientists today being comparable with physicists in the Cold War.

Only after all that, and a follow up question about 'ordinary people', did Snowden say 'don't use Dropbox'.

Consistently, when Snowden is asked what to do about privacy, his answers are primarily about politics not technology. When pressed, he dispenses the odd advice about using Tor and disk encryption, but Snowden's chief concerns (as I have discussed in depth previously) are around accountability, government transparency, better cryptology research, better security product quality, and so on. He is no hacker.

I am simply dismayed how Snowden's sophisticated analyses are dumbed down to security tips. He has never been a "cyber Agony Aunt". The proper response to NSA overreach has to be agitation for regime change, not do-it-yourself cryptography. That is Snowden's message.

Posted in Social Media, Security, Privacy, Internet

Four Corners' 'Privacy Lost': A demonstration of the Collection Principle

Tonight, Australian Broadcasting Corporation’s Four Corners program aired a terrific special, "Privacy Lost" written and produced by Martin Smith from the US public broadcaster PBS’s Frontline program.

Here we have a compelling demonstration of the importance and primacy of Collection Limitation for protecting our privacy.

UPDATE: The program we saw in Australia turns out to be a condensed version of PBS's two part The United States of Secrets from May 2014.

About the program

Martin Smith summarises brilliantly what we know about the NSA’s secret surveillance programs, thanks to the revelations of Ed Snowden, the Guardian’s Glenn Greenwald and the Washington Post’s Barton Gellman; he holds many additional interviews with Julia Angwin (author of “Dragnet Nation”), Chris Hoofnagle (UC Berkeley), Steven Levy (Wired), Christopher Soghoian (ACLU) and Tim Wu (“The Master Switch”), to name a few. Even if you’re thoroughly familiar with the Snowden story, I highly recommend “Privacy Lost” or the original "United States of Secrets" (which unlike the Four Corners edition can be streamed online).

The program is a ripping re-telling of Snowden’s expose, against the backdrop of George W. Bush’s PATRIOT Act and the mounting suspicions through the noughties of NSA over-reach. There are freshly told accounts of the intrigues, of secret optic fibre splitters installed very early on in AT&T’s facilities, scandals over National Security Letters, and the very rare case of the web hosting company Calyx who challenged their constitutionality (and yet today, with the letter withdrawn, remains unable to tell us what the FBI was seeking). The real theme of Smith’s take on surveillance then emerges, when he looks at the rise of data-driven businesses -- first with search, then advertising, and most recently social networking -- and the “data wars” between Google, Facebook and Microsoft.

In my view, the interplay between government surveillance and digital businesses is the most important part of the Snowden epic, and it receives the proper emphasis here. The depth and breadth of surveillance conducted by the private sector, and the insights revealed about what people might be up to creates irresistible opportunities for the intelligence agencies. Hoofnagle tells us how the FBI loves Facebook. And we see the discovery of how the NSA exploits the tracking that’s done by the ad companies, most notably Google’s “PREF” cookie.

One of the peak moments in “Privacy Lost” comes when Gellman and his specialist colleague Ashkan Soltani present their evidence about the PREF cookie to Google – offering an opportunity for the company to comment before the story is to break in the Washington Post. The article ran on December 13, 2013; we're told it was then the true depth of the privacy problem was revealed.

My point of view

Smith takes as a given that excessive intrusion into private affairs is wrong, without getting into the technical aspects of privacy (such as frameworks for data protection, and various Privacy Principles). Neither does he unpack the actual privacy harms. And that’s fine -- a TV program is not the right place to canvass such technical arguments.

When Gellman and Soltani reveal that the NSA is using Google’s tracking cookie, the government gets joined irrefutably to the private sector in a mass surveillance apparatus. And yet I am not sure the harm is dramatically worse when the government knows what Facebook and Google already know.

Privacy harms are tricky to work out. Yet obviously no harm can come from abusing Personal Information if that information is not collected in the first place! I take away from “Privacy Lost” a clear impression of the risks created by the data wars. We are imperiled by the voracious appetite of digital businesses that hang on indefinitely to masses of data about us, while they figure out ever cleverer ways to make money out of it. This is why Collection Limitation is the first and foremost privacy protection. If a business or government doesn't have a sound and transparent reason for having Personal Information about us, then they should not have it. It’s as simple as that.

Martin Smith has highlighted the symbiosis between government and private sector surveillance. The data wars not only made dozens of billionaires but they did much of the heavy lifting for the NSA. And this situation is about to get radically more fraught. On the brink of the Internet of Things, we need to question if we want to keep drowning in data.

Posted in Social Networking, Social Media, Security, Privacy, Internet

The Rite To Be Forgotten

The European Court of Justice recently ruled on the so-called "Right to be Forgotten" granting members of the public limited rights to request that search engines like Google suppress links to Personal Information under some circumstances. The decision has been roundly criticised by technologists and by American libertarians -- acting out the now familiar ritualised privacy arguments around human rights, freedom of speech, free market forces and freedom to innovate (and hence the bad pun in the title of this article). Surprisingly even some privacy advocates like Jules Polonetsky (quoted in The New Yorker) has a problem with the ECJ judgement because he seems to think it's extremist.

Of the various objections, the one I want to answer here is that search engines should not have to censor "facts" retrieved from the "public domain".

On September 30, I am participating in a live panel discussion of the Right To Be Forgotten, hosted by the IEEE; you can register here and download a video recording of the session later.

Update: recording now available here.

In an address on August 18, the European Union's Justice Commissioner Martine Reicherts made the following points about the Right to be Forgotten (RTBF):

      • "[The European Court of Justice] said that individuals have the right to ask companies operating search engines to remove links with personal information about them -- under certain conditions. This applies when information is inaccurate, for example, or inadequate, irrelevant, outdated or excessive for the purposes of data processing. The Court explicitly ruled that the right to be forgotten is not absolute, but that it will always need to be balanced against other fundamental rights, such as the freedom of expression and the freedom of the media -- which, by the way, are not absolute rights either".

In the current (September 29, 2014) issue of New Yorker, senior legal analyst Jeffrey Toobin looks at RTBF in the article "The Solace of Oblivion". It's a balanced review of a complex issue, which acknowledges the transatlantic polarization of privacy rights and freedom of speech.

Toobin interviewed Kent Walker, Google's general counsel. Walker said Google likes to think of itself as a "card catalogue": "We don't create the information. We make it accessible. A decision like [the ECJ's], which makes us decide what goes inside the card catalogue, forces us into a role we don't want."

But there's a great deal more to search than Walker lets on.

Google certainly does create fresh Personal Information, and in stupendous quantities. Their search engine is the bedrock of a hundred billion dollar business, founded on a mission to "organize the world's information". Google search is an incredible machine, the result of one of the world's biggest ever and ongoing software R&D projects. Few of us now can imagine life without Internet search and instant access to limitless information that would otherwise be utterly invisible. Search really is magic – just as Arthur C. Clarke said any sufficiently advanced technology would be.

On its face therefore, no search result is a passive reproduction of data from a "public domain". Google makes the public domain public.

But while search is free, it is hyper profitable, for the whole point of it is to underpin a gigantic advertising business. The search engine might not create the raw facts and figures in response to our queries, but it covertly creates and collects symbiotic metadata, complicating the picture. Google monitors our search histories, interests, reactions and habits, as well as details of the devices we're using, when and where and even how we are using them, all in order to divine our deep predilections. These insights are then provided in various ways to Google's paying customers (advertisers) and are also fed back into the search engine, to continuously tune it. The things we see courtesy of Google are shaped not only by their page ranking metrics but also by the company's knowledge of our preferences (which it forms by watching us across the whole portfolio of search, Gmail, maps, YouTube, and the Google+ social network). When we search for something, Google tries to predict what we really want to know.

In the modern vernacular, Google hacks the public domain.

The collection and monetization of personal metadata is inextricably linked to the machinery of search. The information Google serves up to us is shaped and transformed to such an extent, in the service of Google's business objectives, that it should be regarded as synthetic and therefore the responsibility of the company. Their search algorithms are famously secret, putting them beyond peer review; nevertheless, there is a whole body of academic work now on the subtle and untoward influences that Google exerts as it filters and shapes the version of reality it thinks we need to see.

Some objections to the RTBF ruling see it as censorship, or meddling with the "truth". But what exactly is the state of the truth that Google purportedly serves up? Search results are influenced by many arbitrary factors of Google's choosing; we don't know what those factors are, but they are dictated by Google's business interests. So in principle, why is an individual's interests in having some influence over search results any less worthy than Google's? The "right to be forgotten" is an unfortunate misnomer: it is really more of a 'limited right to have search results filtered differently'.

If Google's machinery reveals Personal Information that was hitherto impossible to find, then why shouldn't it at least participate in protecting the interests of the people affected? I don't deny that modern technology and hyper-connectivity creates new challenges for the law, and that traditional notions of privacy may be shifting. But it's not a step-change, and in the meantime, we need to tread carefully. There are as many unintended consequences and problems in the new technology as there are in the established laws. The powerful owners of benefactors of these technologies should accept some responsibility for the privacy impacts. With its talents and resources, Google could rise to the challenge of better managing privacy, instead of pleading that it's not their problem.

Posted in Social Media, Privacy, Internet

Schrodinger's Privacy: A Master Class

Master Class: How to Protect Your Customer's Digital Identity and Personal Data

A Social Media Week Sydney event #SMWSydney
Law Lounge, Sydney University Law School
New Law School Building
Eastern Ave, Camperdown
Fri, Sep 26 - 10:00 AM - 11:30 AM

How can you navigate privacy fact and fiction, without the geeks and lawyers boring each other to death?

It's often said that technology has outpaced privacy law. Many digital businesses seem empowered by this brash belief. And so they proceed with apparent impunity to collect and monetise as much Personal Information as they can get their hands on.

But it's a myth!

Some of the biggest corporations in the world, including Google and Facebook, have been forcefully brought to book by privacy regulations. So, we have to ask ourselves:

  • what does privacy law really mean for social media in Australia?
  • is privacy "good for business"?
  • is privacy "not a technology issue"?
  • how can digital businesses navigate fact & fiction, without their geeks and lawyers boring each other to death?

In this Social Media Week Master Class I will:

  • unpack what's "creepy" about certain online practices
  • show how to rate data privacy issues objectively
  • analyse classic misadventures with geolocation, facial recognition, and predicting when shoppers are pregnant
  • critique photo tagging and crowd-sourced surveillance
  • explain why Snapchat is worth more than three billion dollars
  • analyse the regulatory implications of Big Data, Biometrics, Wearables and The Internet of Things.

We couldn't have timed this Master Class better, coming two weeks after the announcement of the Apple Watch, which will figure prominently in the class!

So please come along, for a fun and in-depth a look at social media, digital technology, the law, and decency.

Register here.

About the presenter

Steve Wilson is a technologist, who stumbled into privacy 12 years ago. He rejected those well meaning slogans (like "Privacy Is Good For Business!") and instead dug into the relationships between information technology and information privacy. Now he researches and develops design patterns to help sort out privacy, alongside all the other competing requirements of security, cost, usability and revenue. His latest publications include:

  • "The collision between Big Data and privacy law" due out in October in the Australian Journal of Telecommunications and the Digital Economy.

Posted in Social Networking, Social Media, Privacy, Internet, Biometrics, Big Data

Facebook's lab rats

It's long been said that if you're getting something for free online, then you're not the customer, you're the product. It's a reference to the one-sided bargain for personal information that powers so many social businesses - the way that "infomopolies" as I call them exploit the knowledge they accumulate about us.

Now it's been revealed that we're even lower than product: we're lab rats.

Facebook data scientist Adam Kramer, with collaborators from UCSF and Cornell, this week reported on a study in which they tested how Facebook users respond psychologically to alternatively positive and negative posts. Their experimental technique is at once ingenious and shocking. They took the real life posts of nearly 700,000 Facebook members, and manipulated them, turning them slightly up- or down-beat. And then Kramer at al measured the emotional tone in how people reading those posts reacted in their own feeds. See Experimental evidence of massive-scale emotional contagion through social networks, Adam Kramer,Jamie Guillory & Jeffrey Hancock, in Proceedings of the National Academy of Sciences, v111.24, 17 June 2014.

The resulting scandal has been well-reported by many, including Kashmir Hill in Forbes, whose blog post nicely covers how the affair has unfolded, and includes a response by Adam Kramer himself.

Plenty has been written already about the dodgy (or non-existent) ethics approval, and the entirely contemptible claim that users gave "informed consent" to have their data "used" for research in this way. I draw attention to the fact that consent forms in properly constituted human research experiments are famously thick. They go to great pains to explain what's going on, the possible side effects and potential adverse consequences. The aim of a consent form is to leave the experimental subject in no doubt whatsoever as to what they're signing up for. Contrast this with the Facebook Experiment where they claim informed consent was represented by a fragment of one sentence buried in thousands of words of the data usage agreement. And Kash Hill even proved that the agreement was modified after the experiment started! These are not the actions of researchers with any genuine interest in informed consent.

I was also struck by Adam Kramer's unvarnished description of their motives. His response to the furore (provided by Hill in her blog) is, as she puts it, tone deaf. Kramer makes no attempt whatsoever at a serious scientific justification for this experiment:

  • "The reason we did this research is because we care about the emotional impact of Facebook and the people that use our product ... [We] were concerned that exposure to friends’ negativity might lead people to avoid visiting Facebook.

That is, this large scale psychological experiment was simply for product development.

Some apologists for Facebook countered that social network feeds are manipulated all the time, notably by advertisers, to produce emotional responses.

Now that's interesting, because for their A-B experiment, Kramer and his colleagues took great pains to make sure the subjects were unaware of the manipulation. After all, the results would be meaningless if people knew what they were reading had been emotionally fiddled with.

In contrast, the ad industry has always insisted that today's digital consumers are super savvy, and they know the difference between advertising and real-life. Yet the foundation of the Facebook experiment is that users are unaware of how their online experience is being manipulated. The ad industry's illogical propaganda [advertising is just harmless fun, consumers can spot the ads, they're not really affected by ads all that much ... Hey, with a minute] has only been further exposed by the Facebook Experiment.

Advertising companies and Social Networks are increasingly expert at covertly manipulating perceptions, and now they have the data, collected dishonestly, to prove it.

Posted in Social Networking, Social Media, Science, Privacy, Internet, Culture

Digital Sheep and Digital Goats

My Constellation Research colleague Alan Lepofsky as been working on new ways to characterise users in cyberspace. Frustrated with the oversimplified cliche of the "Digital Millennials", Alan has developed a fresh framework for categorizing users according to their comfort with technology and their actual knowledge of it. See his new research report "Segmenting Audiences by Digital Proficiency".

This sort of schema could help frame the answers to some vital open questions. In today's maelstrom of idealism and hyperbole, we're struggling to predict how things are going to turn out, and to build appropriate policies and management structures. We are still guessing how the digital revolution is really going to change the human condition? We're not yet rigorously measuring the sorts of true changes, if any, that the digital transformation is causing.

We hold such disparate views about cyberspace right now. When the Internet does good – for example through empowering marginalized kids at schools, fueling new entrepreneurship, or connecting disadvantaged communities – it is described as a power for good, a true "paradigm shift". But when it does bad – as when kids are bullied online or when phishing scams hook inexperienced users – then the Internet is said to be just another communications medium. Such inconsistent attitudes are with us principally because the medium is still so new. Yet we all know how important it is, and that far reaching policy decisions are being made today. So it’s good to see new conceptual frameworks for analyzing the range of ways that people engage with and utilise the Internet.

Vast fortunes are being made through online business models that purport to feed a natural hunger to be social. With its vast reach and zero friction, the digital medium might radically amplify aspects of the social drive, quite possibly beyond what nature intended. As supremely communal beings, we humans have evolved elaborate social bearings for getting on in diverse groups, and we've built social conventions that govern how we meet, collaborate, refer, partner, buy and sell, amalgamate, marry, and split. We are incredibly adept at reading body language, spotting untruths, and gaming each other for protection or for personal advantage. In cyberspace, few of the traditional cues are available to us; we literally lose our bearings online. And therefore naive Internet users fall prey to spam, fake websites and all manner of scams.

How are online users adapting to their new environment and evolving new instincts? I expect there will be interesting correlations between digital resilience and the sophistication measures in Alan’s digital proficiency framework. We might expect Digital Natives to be better equipped inherently to detect and respond to online threats, although they might be somewhat more at risk by virtue of being more active. I wonder too if the risk-taking behavior which exacerbates some online risks for adolescents would be relatively more common amongst Digital Immigrants? By the same token, the Digital Skeptics who are knowledgeable yet uncomfortable may be happy staying put in that quadrant, or only venturing out for selected cyber activities, because they’re consciously managing their digital exposure.

We certainly do need new ways like Alan's Digital Proficiency Framework to understand society’s complex "Analog to Digital" conversion. I commend it to you.

Posted in Social Media, Internet, Culture, Constellation Research

Who's listening to Ed Snowden?

In one of the most highly anticipated sessions ever at the annual South-by-Southwest (SXSW) culture festival, NSA whistle blower Ed Snowden appeared via live video link from Russia. He joined two privacy and security champions from the American Civil Liberties Union – Chris Soghoian and Ben Wizner – to canvass the vexed tensions between intelligence and law enforcement, personal freedom, government accountability and digital business models.

These guys traversed difficult ground, with respect and much nuance. They agreed the issues are tough, and that proper solutions are non-obvious and slow-coming. The transcript is available here.

Yet afterwards the headlines and tweet stream were dominated by "Snowden's Tips" for personal online security. It was as if Snowden had been conducting a self-help workshop or a Cryptoparty. He was reported to recommend we encrypt our hard drives, encrypt our communications, and use Tor (the special free-and-open-source encrypted browser). These are mostly fine suggestions but I am perplexed why they should be the main takeaways from a complex discussion. Are people listening to Snowdenis broader and more general policy lessons? I fear not. I believe people still conflate secrecy and privacy. At the macro level, the confusion makes it difficult to debate national security policy properly; at a micro level, even if crypto was practical for typical citizens, it is not a true privacy measure. Citizens need so much more than secrecy technologies, whether it's SSL-always-on at web sites, or do-it-yourself encryption.

Ed Snowden is a remarkably measured and thoughtful commentator on national security. Despite being hounded around the word, he is not given to sound bites. His principal concerns appear to be around public accountability, oversight and transparency. He speaks of the strengths and weaknesses of the governance systems already in place; he urges Congress to hold security agency heads to account.

When drawn on questions of technology, he doesn't dispense casual advice; instead he calls for multifaceted responses to our security dilemmas: more cryptological research, better random number generators, better testing, more robust cryptographic building blocks and more careful product design. Deep, complicated engineering stuff.

So how did the media, both mainstream and online alike, distill Snowden's sweeping analysis of politics, policy and engineering into three sterile and quasi-survivalist snippets?

Partly it's due to the good old sensationalism of all modern news media: everyone likes a David-and-Goliath angle where individuals face off against pitiless governments. And there's also the ruthless compression: newspapers cater for an audience with school-age reading levels and attention spans, and Twitter clips our contributions to 140 characters.

But there is also a deeper over-simplification of privacy going on which inhibits our progress.

Too often, people confuse privacy for secrecy. Privacy gets framed as a need to hide from prying eyes, and from that starting position, many advocates descend into a combative, everyone-for-themselves mindset.

However privacy has very little to do with secrecy. We shouldn't have to go underground to enjoy that fundamental human right to be let alone. The social reality is that most of us wish to lead rich and quite public lives. We actually want others to know us – to know what we do, what we like, and what we think – but all within limits. Digital privacy (or more clinically, data protection) is not about hiding; rather it is a state where those who know us are restrained in what they do with the knowledge they have about us.

Privacy is the protection you need when your affairs are not confidential!

So encryption is a sterile and very limited privacy measure. As the SXSW panellists agreed, today's encryption tools really are the preserve of deep technical specialists. Ben Wizner quipped that if the question is how can average users protect themselves online, and the answer is Tor, then "we have failed".

And the problems with cryptography are not just usability and customer experience. A fundamental challenge with the best encryption is that everyone needs to be running the tools. You cannot send out encrypted email unilaterally – you need to first make sure all your correspondents have installed the right software and they've got trusted copies of your encryption keys, or they won't be able to unscramble your messages.

Chris Soghoian also nailed the business problem that current digital revenue models are largely incompatible with encryption. The wondrous free services we enjoy from the Googles and Facebooks of the world are funded in the main by mining our data streams, figuring out our interests, habits and connections, and monetising that synthesised information. The web is in fact bankrolled by surveillance – by Big Business as opposed to government.

End-to-end encryption prevents data mining and would ruin the business model of the companies we've become attached to. If we were to get serious with encryption, we may have to cough up the true price for our modern digital lifestyles.

The SXSW privacy and security panellists know all this. Snowden in particular spent much of his time carefully reiterating many of the basics of data privacy. For instance he echoed the Collection Limitation Principle when he said of large companies that they "can't collect any data; [they] should only collect data and hold it for as long as necessary for the operation of the business". And the Openness Principle: "data should not be collected without people's knowledge and consent". If I was to summarise Snowden's SXSW presentation, I'd say privacy will only be improved by reforming the practices of both governments and big businesses, and by putting far more care into digital product development. Ed Snowden himself doesn't promote neat little technology tips.

It's still early days for the digital economy. We're experiencing an online re-run of the Wild West, with humble users understandably feeling forced to take measures into their own hands. So many individuals have become hungry for defensive online tools and tips. But privacy is more about politics and regulation than technology. I hope that people listen more closely to Ed Snowden on policy, and that his lasting legacy is more about legal reform and transparency than Do-It-Yourself encryption.

Posted in Security, Privacy, Internet

Are we ready to properly debate surveillance and privacy?

The cover of Newsweek magazine on 27 July 1970 featured an innocent couple being menaced by cameras and microphones and new technologies like computer punch cards and paper tape. The headline hollered “IS PRIVACY DEAD?”.

The same question has been posed every few years ever since.

In 1999, Sun Microsystems boss Scott McNally urged us to “get over” the idea we have “zero privacy”; in 2008, Ed Giorgio from the Office of the US Director of National Intelligence chillingly asserted that “privacy and security are a zero-sum game”; Facebook’s Mark Zuckerberg proclaimed in 2010 that privacy was no longer a “social norm”. And now the scandal around secret surveillance programs like PRISM and the Five Eyes’ related activities looks like another fatal blow to privacy. But the fact that cynics, security zealots and information magnates have been asking the same rhetorical question for over 40 years suggests that the answer is No!

PRISM, as revealed by whistle blower Ed Snowden, is a Top Secret electronic surveillance program of the US National Security Agency (NSA) to monitor communications traversing most of the big Internet properties including, allegedly, Apple, Facebook, Google, Microsoft, Skype, Yahoo and YouTube. Relatedly, intelligence agencies have evidently also been obtaining comprehensive call records from major telephone companies, eavesdropping on international optic fibre cables, and breaking into the cryptography many take for granted online.

In response, forces lined up at tweet speed on both sides of the stereotypical security-privacy divide. The “hawks” say privacy is a luxury in these times of terror, if you've done nothing wrong you have nothing to fear from surveillance, and in any case, much of the citizenry evidently abrogates privacy in the way they take to social networking. On the other side, libertarians claim this indiscriminate surveillance is the stuff of the Stasi, and by destroying civil liberties, we let the terrorists win.

Governments of course are caught in the middle. President Obama defended PRISM on the basis that we cannot have 100% security and 100% privacy. Yet frankly that’s an almost trivial proposition. It's motherhood. And it doesn’t help to inform any measured response to the law enforcement challenge, for we don’t have any tools that would let us design a computer system to an agreed specification in the form of, say “98% Security + 93% Privacy”. It’s silly to us the language of “balance” when we cannot measure the competing interests objectively.

Politicians say we need a community debate over privacy and national security, and they’re right (if not fully conscientious in framing the debate themselves). Are we ready to engage with these issues in earnest? Will libertarians and hawks venture out of their respective corners in good faith, to explore this difficult space?

I suggest one of the difficulties is that all sides tend to confuse privacy for secrecy. They’re not the same thing.

Privacy is a state of affairs where those who have Personal Information (PII) about us are constrained in how they use it. In daily life, we have few absolute secrets, but plenty of personal details. Not many people wish to live their lives underground; on the contrary we actually want to be well known by others, so long as they respect what they know about us. Secrecy is a sufficient but not necessary condition for privacy. Robust privacy regulations mandate strict limits on what PII is collected, how it is used and re-used, and how it is shared.

Therefore I am a privacy optimist. Yes, obviously too much PII has broken the banks in cyberspace, yet it is not necessarily the case that any “genie” is “out of the bottle”.
If PII falls into someone’s hands, privacy and data protection legislation around the world provides strong protection against re-use. For instance, in Australia Google was found to have breached the Privacy Act when its StreetView cars recorded unencrypted Wi-Fi transmissions; the company cooperated in deleting the data concerned. In Europe, Facebook’s generation of tag suggestions without consent by biometric processes was ruled unlawful; regulators there forced Facebook to cease facial recognition and delete all old templates.

We might have a better national security debate if we more carefully distinguished privacy and secrecy.

I see no reason why Big Data should not be a legitimate tool for law enforcement. I have myself seen powerful analytical tools used soon after a terrorist attack to search out patterns in call records in the vicinity to reveal suspects. Until now, there has not been the technological capacity to use these tools pro-actively. But with sufficient smarts, raw data and computing power, it is surely a reasonable proposition that – with proper and transparent safeguards in place – population-wide communications metadata can be screened to reveal organised crimes in the making.

A more sophisticated and transparent government position might ask the public to give up a little secrecy in the interests of national security. The debate should not be polarised around the falsehood that security and privacy are at odds. Instead we should be debating and negotiating appropriate controls around selected metadata to enable effective intelligence gathering while precluding unexpected re-use. If (and only if) credible and verifiable safeguards can be maintained to contain the use and re-use of personal communications data, then so can our privacy.

For me the awful thing about PRISM is not that metadata is being mined; it’s that we weren’t told about it. Good governments should bring the citizenry into their confidence.

Are we prepared to honestly debate some awkward questions?

  • Has the world really changed in the past 10 years such that surveillance is more necessary now? Should the traditional balances of societal security and individual liberties enshrined in our traditional legal structures be reviewed for a modern world?
  • Has the Internet really changed the risk landscape, or is it just another communications mechanism. Is the Internet properly accommodated by centuries old constitutions?
  • How can we have confidence in government authorities to contain their use of communications metadata? Is it possible for trustworthy new safeguards to be designed?

Many years ago, cryptographers adopted a policy of transparency. They have forsaken secret encryption algorithms, so that the maths behind these mission critical mechanisms is exposed to peer review and ongoing scrutiny. Secret algorithms are fragile in the long term because it’s only a matter of time before someone exposes them and weakens their effectiveness. Security professionals have a saying: “There is no security in obscurity”.

For precisely the same reason, we must not have secret government monitoring programs either. If the case is made that surveillance is a necessary evil, then it would actually be in everyone’s interests for governments to run their programs out in the open.

Posted in Trust, Security, Privacy, Internet, Big Data

What's really happening to privacy?

The cover of Newsweek magazine on 27 July 1970 featured a cartoon couple cowered by computer and communications technology, and the urgent all-caps headline “IS PRIVACY DEAD?”

Is Privacy Dead Newsweek

Four decades on, Newsweek is dead, but we’re still asking the same question.

Every generation or so, our notions of privacy are challenged by a new technology. In the 1880s (when Warren and Brandeis developed the first privacy jurisprudence) it was photography and telegraphy; in the 1970s it was computing and consumer electronics. And now it’s the Internet, a revolution that has virtually everyone connected to everyone else (and soon everything) everywhere, and all of the time. Some of the world’s biggest corporations now operate with just one asset – information – and a vigorous “publicness” movement rallies around the purported liberation of shedding what are said by writers like Jeff Jarvis (in his 2011 book “Public Parts”) to be old fashioned inhibitions. Online Social Networking, e-health, crowd sourcing and new digital economies appear to have shifted some of our societal fundamentals.

However the past decade has seen a dramatic expansion of countries legislating data protection laws, in response to citizens’ insistence that their privacy is as precious as ever. And consumerized cryptography promises absolute secrecy. Privacy has long stood in opposition to the march of invasive technology: it is the classical immovable object met by an irresistible force.

So how robust is privacy? And will the latest technological revolution finally change privacy forever?

Soaking in information

We live in a connected world. Young people today may have grown tired of hearing what a difference the Internet has made, but a crucial question is whether relatively new networking technologies and sheer connectedness are exerting novel stresses to which social structures have yet to adapt. If “knowledge is power” then the availability of information probably makes individuals today more powerful than at any time in history. Search, maps, Wikipedia, Online Social Networks and 3G are taken for granted. Unlimited deep technical knowledge is available in chat rooms; universities are providing a full gamut of free training via Massive Open Online Courses (MOOCs). The Internet empowers many to organise in ways that are unprecedented, for political, social or business ends. Entirely new business models have emerged in the past decade, and there are indications that political models are changing too.

Most mainstream observers still tend to talk about the “digital” economy but many think the time has come to drop the qualifier. Important services and products are, of course, becoming inherently digital and whole business categories such as travel, newspapers, music, photography and video have been massively disrupted. In general, information is the lifeblood of most businesses. There are countless technology-billionaires whose fortunes are have been made in industries that did not exist twenty or thirty years ago. Moreover, some of these businesses only have one asset: information.

Banks and payments systems are getting in on the action, innovating at a hectic pace to keep up with financial services development. There is a bewildering array of new alternative currencies like Linden dollars, Facebook Credits and Bitcoins – all of which can be traded for “real” (reserve bank-backed) money in a number of exchanges of varying reputation. At one time it was possible for Entropia Universe gamers to withdraw dollars at ATMs against their virtual bank balances.

New ways to access finance have arisen, such as peer-to-peer lending and crowd funding. Several so-called direct banks in Australia exist without any branch infrastructure. Financial institutions worldwide are desperate to keep up, launching amongst other things virtual branches and services inside Online Social Networks (OSNs) and even virtual worlds. Banks are of course keen to not have too many sales conducted outside the traditional payments system where they make their fees. Even more strategically, banks want to control not just the money but the way the money flows, because it has dawned on them that information about how people spend might be even more valuable than what they spend.

Privacy in an open world

For many for us, on a personal level, real life is a dynamic blend of online and physical experiences. The distinction between digital relationships and flesh-and-blood ones seems increasingly arbitrary; in fact we probably need new words to describe online and offline interactions more subtly, without implying a dichotomy.

Today’s privacy challenges are about more than digital technology: they really stem from the way the world has opened up. The enthusiasm of many for such openness – especially in Online Social Networking – has been taken by some commentators as a sign of deep changes in privacy attitudes. Facebook's Mark Zuckerberg for instance said in 2010 that “People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time”. And yet serious academic investigation of the Internet’s impact on society is (inevitably) still in its infancy. Social norms are constantly evolving but it’s too early to tell to if they have reached a new and more permissive steady state. The views of information magnates in this regard should be discounted given their vested interest in their users' promiscuity.

At some level, privacy is about being closed. And curiously for a fundamental human right, the desire to close off parts of our lives is relatively fresh. Arguably it’s even something of a “first world problem”. Formalised privacy appears to be an urban phenomenon, unknown as such to people in villages when everyone knew everyone – and their business. It was only when large numbers of people congregated in cities that they became concerned with privacy. For then they felt the need to structure the way they related to large numbers of people – family, friends, work mates, merchants, professionals and strangers – in multi-layered relationships. So privacy was borne of the first industrial revolution. It has taken prosperity and active public interest to create the elaborate mechanisms that protect our personal privacy from day to day and which we take for granted today: the postal services, direct dial telephones, telecommunications regulations, individual bedrooms in large houses, cars in which we can escape or a while, and now of course the mobile handset.

In control

Privacy is about respect and control. Simply put, if someone knows me, then they should respect what they know; they should exercise restraint in how they use that knowledge, and be guided by my wishes. Generally, privacy is not about anonymity or secrecy. Of course, if we live life underground then unqualified privacy can be achieved, yet most of us exist in diverse communities where we actually want others to know a great deal about us. We want merchants to know our shipping address and payment details, healthcare providers to know our intimate details, hotels to know our travel plans and so on. Practical privacy means that personal information is not shared arbitrarily, and that individuals retain control over the tracks of their lives.

Big Data: Big Future

Big Data tools are being applied everywhere, from sifting telephone call records to spot crimes in the planning, to DNA and medical research. Every day, retailers use sophisticated data analytics to mine customer data, ostensibly to better uncover true buyer sentiments and continuously improve their offerings. Some department stores are interested in predicting such major life changing events as moving house or falling pregnant, because then they can target whole categories of products to their loyal customers.

Real time Big Data will become embedded in our daily lives, through several synchronous developments. Firstly computing power, storage capacity and high speed Internet connectivity all continue to improve at exponential rates. Secondly, there are more and more “signals” for data miners to choose from. No longer do you have to consciously tell your OSN what you like or what you’re doing, because new augmented reality devices are automatically collecting audio, video and locational data, and trading it around a complex web of digital service providers. And miniaturisation is leading to a whole range of smart appliances, smart cars and even smart clothes with built-in or ubiquitous computing.

The privacy risks are obvious, and yet the benefits are huge. So how should we think about the balance in order to optimise the outcome? Let’s remember that information powers the new digital economy, and the business models of many major new brands like Facebook, Twitter, Four Square and Google incorporate a bargain for Personal Information. We obtain fantastic services from these businesses “for free” but in reality they are enabled by all that information we give out as we search, browse, like, friend, tag, tweet and buy.

The more innovation we see ahead, the more certain it seems that data will be the core asset of cyber enterprises. To retain and even improve our privacy in the unfolding digital world, we must be able to visualise the data flows that we’re engaged in, evaluate what we get in return for our information, and determine a reasonable trade of costs and benefits

Is Privacy Dead? If the same rhetorical question needs to be asked over and over for decades, then it’s likely the answer is no.

Posted in Social Networking, Privacy, Internet, Culture, Big Data