This morning Microsoft's CEO Satya Nadella gave a global speech about enterprise security. He announced a new Cyber Defense Operations Center, a should-not-be-new Microsoft Enterprise Cybersecurity Group and a not-at-all-new-sounding Enterprise Mobility Suite (EMS). The webcast can be replayed here but don't expect to be blown away. It's all just tablestakes for a global cloud provider.
Security is being standardised all over the place now. Ordinary people are getting savier about security best practice; they know for example that biometrics templates need to be handled carefully in client devices, and that secure storage is critical for assets like identities and Bitcoin. "Secure Element" is almost a lay-person's term now (Apple tried to give the iPhone security chip the fancy name "Enclave" but seem to now regard it as so standard it doesn't need branding).
All this awareness is great, but it's fast becoming hygeine. Like airplane safety. It's a bit strange for corporations to seek to compete on security, or to have the CEO announce what are really textbook security services. At the end of the speech, I couldn't tell if anything sets Microsoft apart from its arch competitors Google or Amazon.
Most of today's CISOs operate at a higher, more strategic level than malware screening, anti-virus and encryption. Nadella's subject matter was really deep in the plumbing. Not that there's anything wrong with that. But it just didn't seem to me like the subject matter for a CEO's global webcast.
The Microsoft "operational security posture" is very orthodox, resting on "Platform, Intelligence and Partners". I didn't see anything new here, just a big strong cloud provider doing exactly what they should: leveraging the hell out of a massive operation, with massive resources, and massive influence.
A big part of my research agenda in the Digital Safety theme at Constellation is privacy. And what a vexed topic it is! It's hard to even know how to talk about privacy. For many years, folks have covered privacy in more or less academic terms, drawing on sociology, politics and pop psychology, joining privacy to human rights, and crafting new various legal models.
Meanwhile the data breaches get worse, and most businesses have just bumped along.
When you think about it, it’s obvious really: there’s no such thing as perfect privacy. The real question is not about ‘fundamental human rights’ versus business, but rather, how can we optimise a swarm of competing interests around the value of information?
Privacy is emerging as one of the most critical and strategic of our information assets. If we treat privacy as an asset, instead of a burden, businesses can start to cut through this tough topic.
But here’s an urgent issue. A recent regulatory development means privacy may just stop a lot of business getting done. It's the European Court of Justice decision to shut down the US-EU Safe Harbor arrangement.
The privacy Safe Harbor was a work-around negotiated by the Federal Trade Commission, allowing companies to send personal data from Europe into the US.
But the Safe Harbor is no more. It's been ruled unlawful. So it’s a big, big problem for European operations, many multinationals, and especially US cloud service providers.
At Constellation we've researched cloud geography and previously identified competitive opportunities for service providers to differentiate and compete on privacy. But now this is an urgent issue.
It's time American businesses stopped getting caught out by global privacy rulings. There shouldn't be too many surprises here, if you understand what data protection means internationally. Even the infamous "Right To Be Forgotten" ruling on Google’s search engine – which strikes so many technologists as counter intuitive – was a rational and even predictable outcome of decades old data privacy law.
The leading edge of privacy is all about Big Data. And we aint seen nothin yet!
Look at artificial intelligence, Watson Health, intelligent personal assistants, hackable cars, and the Internet of Everything where everything is instrumented, and you see information assets multiplying exponentially. Privacy is actually just one part of this. It’s another dimension of information, one that can add value, but not in a neat linear way. The interplay of privacy, utility, usability, efficiency, efficacy, security, scalability and so on is incredibly complex.
The broader issue is Digital Safety: safety for your customers, and safety for your business.