Lockstep

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Email: swilson@lockstep.com.au

Schrodinger's Privacy: A Master Class

Master Class: How to Protect Your Customer's Digital Identity and Personal Data

A Social Media Week Sydney event #SMWSydney
Law Lounge, Sydney University Law School
New Law School Building
Eastern Ave, Camperdown
Fri, Sep 26 - 10:00 AM - 11:30 AM

How can you navigate privacy fact and fiction, without the geeks and lawyers boring each other to death?

It's often said that technology has outpaced privacy law. Many digital businesses seem empowered by this brash belief. And so they proceed with apparent impunity to collect and monetise as much Personal Information as they can get their hands on.

But it's a myth!

Some of the biggest corporations in the world, including Google and Facebook, have been forcefully brought to book by privacy regulations. So, we have to ask ourselves:

  • what does privacy law really mean for social media in Australia?
  • is privacy "good for business"?
  • is privacy "not a technology issue"?
  • how can digital businesses navigate fact & fiction, without their geeks and lawyers boring each other to death?

In this Social Media Week Master Class I will:

  • unpack what's "creepy" about certain online practices
  • show how to rate data privacy issues objectively
  • analyse classic misadventures with geolocation, facial recognition, and predicting when shoppers are pregnant
  • critique photo tagging and crowd-sourced surveillance
  • explain why Snapchat is worth more than three billion dollars
  • analyse the regulatory implications of Big Data, Biometrics, Wearables and The Internet of Things.

We couldn't have timed this Master Class better, coming two weeks after the announcement of the Apple Watch, which will figure prominently in the class!

So please come along, for a fun and in-depth a look at social media, digital technology, the law, and decency.

Register here.

About the presenter

Steve Wilson is a technologist, who stumbled into privacy 12 years ago. He rejected those well meaning slogans (like "Privacy Is Good For Business!") and instead dug into the relationships between information technology and information privacy. Now he researches and develops design patterns to help sort out privacy, alongside all the other competing requirements of security, cost, usability and revenue. His latest publications include:

  • "The collision between Big Data and privacy law" due out in October in the Australian Journal of Telecommunications and the Digital Economy.

Posted in Social Networking, Social Media, Privacy, Internet, Biometrics, Big Data

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